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Post by juthi52943 on Dec 24, 2023 5:41:00 GMT
In reality, the Direct Traffic data represented by Google Analytics should be taken with a grain of salt because Google includes under this heading all the traffic that it was unable to recognise). For this client of ours, direct traffic represents approximately 11% of the total (click on the image to enlarge) Research volumes Use Google Ads Keyword Planner and Google Trends to check search volume for your brand and track it over time. They are called "branded keywords" and represent the searches that people make by entering your name on Google. If you have many points of sale they could also Job Function Email List be related to geography your-name Rome, your-name Milan). Don't exclude those who "get informed", for example: "your-name reviews" or "your-name opinions". This way you will be able to understand if your brand awareness is increasing. Branded keywords to measure brand awareness How popular is your name on Google? 49,500 times a month. A click on the image to enlarge) Backlink to the website The links to the website are certainly an important indicator. Other sites find your content interesting and therefore find it appropriate to cite and link to you. What is brand awareness? Brand awareness is essentially a marketing term that is used to describe how consumers recognize a specific brand and its products or services through associated images, logos, or qualities.
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