Post by account_disabled on Dec 3, 2023 5:59:54 GMT
Even if you appear at the end of the first page or on the second page on these secondary terms, it is important that your pages can position themselves on these keywords to increase the reach of your E-commerce site . The traffic generated by these terms is not negligible on a large scale. 3.3 STUDY WHAT YOUR COMPETITORS ARE DOING To carry out consistent and effective keyword research , it is important to look at what your competitors are doing. This is key data for E-commerce SEO. 3.3.1 TO SEE WHICH TERMS ARE MOST USED This is primarily useful for identifying which keywords are the most effective and most conversional . On the other hand, knowing what the competition is positioned on will allow you to see what opportunities are available to you. Positioning yourself on the highest volume keywords is not always the best idea. These terms are extremely competitive and aiming for even the first page on these keywords can be very difficult.
Especially since these queries are not always the most conversional. example-long-tail-keyword Here, the keyword “lawn mower” can be an informative query. Additionally, appearing first on this query will be very difficult. If you sell cordless electric lawn mowers, positioning yourself on the keyword of the same name is much more consistent. The competition will be more accessible and the term specifies a Phone Number List purchasing intention much more. 3.3.2 TO ESTABLISH AN EFFECTIVE KEYWORD STRATEGY So-called “long-tail ” terms are interesting terms on which to position yourself as part of a keyword strategy. These terms, composed of 3 words or more , respond to very specific search intentions.
According to figures from Ahrefs, 29% of keywords with more than 10,000 monthly searches are made up of three or more words . It is therefore sometimes more judicious to target these lower volume keywords , by managing to appear first on these terms. The traffic generated will be stronger and of better quality in terms of conversions. So carefully study what your competitors are doing and establish your keyword strategy based on them. keyword too general example of long tail keyword Let's take an example. You offer zipped hoodies on your site. Positioning yourself on the term “sweatshirt” will be very complicated given the competition for the keyword. Additionally, this query can be quite informational .
Especially since these queries are not always the most conversional. example-long-tail-keyword Here, the keyword “lawn mower” can be an informative query. Additionally, appearing first on this query will be very difficult. If you sell cordless electric lawn mowers, positioning yourself on the keyword of the same name is much more consistent. The competition will be more accessible and the term specifies a Phone Number List purchasing intention much more. 3.3.2 TO ESTABLISH AN EFFECTIVE KEYWORD STRATEGY So-called “long-tail ” terms are interesting terms on which to position yourself as part of a keyword strategy. These terms, composed of 3 words or more , respond to very specific search intentions.
According to figures from Ahrefs, 29% of keywords with more than 10,000 monthly searches are made up of three or more words . It is therefore sometimes more judicious to target these lower volume keywords , by managing to appear first on these terms. The traffic generated will be stronger and of better quality in terms of conversions. So carefully study what your competitors are doing and establish your keyword strategy based on them. keyword too general example of long tail keyword Let's take an example. You offer zipped hoodies on your site. Positioning yourself on the term “sweatshirt” will be very complicated given the competition for the keyword. Additionally, this query can be quite informational .