Post by account_disabled on Dec 30, 2023 6:26:51 GMT
WATCH THE VIDEO BROADCAST OF EPISODE II Play Video WHAT IS SEO? - TRANSCRIPT OF EPISODE II 00:06 Ania Zalewska: Hello and welcome to the next episode of LIVE Eye to Eye with internet marketing. Today we will talk about positioning. I invited an expert in technical website optimization, Michał Borzyszkowski . Michał, what does such a technical optimization expert do? 00:29 Michał Borzyszkowski: A technical optimization expert, as the name suggests, deals with the technical optimization of the website. So it finds errors that appear on most of the website and eliminates them. In addition, it introduces new functions that will support the evaluation of the website by Google robots. 00:49 Ania Zalewska: It all sounds very complicated. And what is the purpose of these activities? The goal is very simple.
Those elements that have a negative impact on the WhatsApp Number List evaluation of Google algorithms should be removed so that the website is rated better 00:52 Michał Borzyszkowski: The goal is very simple. Those elements that have a negative impact on the evaluation of Google algorithms should be removed so that the website is rated better and introduce new cool elements that will not only be rated well by Google robots, but will also help users use the website. For example, you can introduce a product comparison tool in your online store. 01:20 Ania Zalewska: Aha, so we do everything to make the website attractive to both Google and the user. 01:24 Michał Borzyszkowski: Yes.
This is the basis for the website to be attractive to the user. Because making changes only using Google is pointless, although eliminating errors using Google is one of the basics of positioning. 01:38 Ania Zalewska: Approx. So let's get to our main topic today. Of course, if you have any questions, you can ask them, I think Michał will answer. You have a unique opportunity, because he is a truly experienced expert. Let's start with the first concept, i.e. positioning itself. I do workshops, I meet people, and when I ask if you know what positioning is, everyone confirms that they know it. And it turns out that they are either confusing it with AdWords or they have their own theory. Is it that I pay Google, press a button and tomorrow my website is visible? Positioning takes place only in free results and involves changing the website so that the Google algorithm evaluates it better 02:11 Michał Borzyszkowski: This is absolutely not the case. If someone says so, they are completely wrong, and if they want money for it, they are simply cheating. What you are talking about is AdWords - I pay Google and I rank so high the more I pay.
Those elements that have a negative impact on the WhatsApp Number List evaluation of Google algorithms should be removed so that the website is rated better 00:52 Michał Borzyszkowski: The goal is very simple. Those elements that have a negative impact on the evaluation of Google algorithms should be removed so that the website is rated better and introduce new cool elements that will not only be rated well by Google robots, but will also help users use the website. For example, you can introduce a product comparison tool in your online store. 01:20 Ania Zalewska: Aha, so we do everything to make the website attractive to both Google and the user. 01:24 Michał Borzyszkowski: Yes.
This is the basis for the website to be attractive to the user. Because making changes only using Google is pointless, although eliminating errors using Google is one of the basics of positioning. 01:38 Ania Zalewska: Approx. So let's get to our main topic today. Of course, if you have any questions, you can ask them, I think Michał will answer. You have a unique opportunity, because he is a truly experienced expert. Let's start with the first concept, i.e. positioning itself. I do workshops, I meet people, and when I ask if you know what positioning is, everyone confirms that they know it. And it turns out that they are either confusing it with AdWords or they have their own theory. Is it that I pay Google, press a button and tomorrow my website is visible? Positioning takes place only in free results and involves changing the website so that the Google algorithm evaluates it better 02:11 Michał Borzyszkowski: This is absolutely not the case. If someone says so, they are completely wrong, and if they want money for it, they are simply cheating. What you are talking about is AdWords - I pay Google and I rank so high the more I pay.