Post by account_disabled on Dec 26, 2023 4:10:20 GMT
Paris, the first International BtoB Marketing Meetings will be held at Business France (formerly Ubifrance) on the theme of digital as an international growth accelerator. The event organized by EnsembleBtoB, the B2B marketing think tank and Business France aims to promote digital as an ideal weapon of conquest in a context where digital transformation is shaking up the established order in many markets. It is through an inventory of digital issues around the world and feedback on international digital marketing that many experts will explain how French companies can take advantage of these new uses to generate more growth.
Mohamed Khodja, Head of the Digital Marketing Department at Business France and author of "Digital Email Data marketing, internationally explained to my Boss" to be published soon, declares: "To develop your brand, launch a new product or start an activity at international, digital marketing is an indisputable asset. The first parties will benefit, as always, from a significant advantage. They will have to take stock of the issues, the risks and plan their development in a context where permanent change is the norm. But the "digital requires above all to engage in active deployment and to constantly adjust the systems.
According to Iria Marquès Associate Director of the Aressy agency: “Digital is at the heart of modern BtoB marketing. It is an essential accelerator of international growth projects. It overcomes geographical barriers and adapts with agility to local particularities. Stéphane Munier, Senior Partner & Chief Strategy Officer at Stein IAS adds: “ You still have to be ready to overcome your inhibitions, your beliefs and your habits. This path goes through three stages: – Put your targets back at the center of your thoughts, in their diversity and their particularities; – Understand the issues and the state of the art and learn quickly from the pioneers – Chart your own path with audacity and determination.
Mohamed Khodja, Head of the Digital Marketing Department at Business France and author of "Digital Email Data marketing, internationally explained to my Boss" to be published soon, declares: "To develop your brand, launch a new product or start an activity at international, digital marketing is an indisputable asset. The first parties will benefit, as always, from a significant advantage. They will have to take stock of the issues, the risks and plan their development in a context where permanent change is the norm. But the "digital requires above all to engage in active deployment and to constantly adjust the systems.
According to Iria Marquès Associate Director of the Aressy agency: “Digital is at the heart of modern BtoB marketing. It is an essential accelerator of international growth projects. It overcomes geographical barriers and adapts with agility to local particularities. Stéphane Munier, Senior Partner & Chief Strategy Officer at Stein IAS adds: “ You still have to be ready to overcome your inhibitions, your beliefs and your habits. This path goes through three stages: – Put your targets back at the center of your thoughts, in their diversity and their particularities; – Understand the issues and the state of the art and learn quickly from the pioneers – Chart your own path with audacity and determination.